Sunday, August 12, 2007

A Christmas card is coming. The big question is whether we want to compete in the boxed card market or be that special card you send to a few people. You can email me with your thoughts at jean-luc@fattenedcalf.com. The plan is to be funny and quite poignant. Perhaps a helpful shove to remind us what Christmas is all about AND that we should stay reminded all year long. There is no verse saying "remember thou the day I was born and celebrate it with gifts, food and a portly fellow dressed in red." My guess is that our celebration of "Christmas" has become more of a celebration of a day than of a Savior, no matter how much religious stuff you go to or are involved with. And when the day's over why do we stop celebrating? But what do I know - I'm just a cow with an ulcer in my second stomach. I think you're supposed to drink milk to help ulcers, but that just seems weird to me being a cow and all. Anyway - boxed cards...

Boxed cards require packaging materials as well as a lower price. With enough distribution, you would make up the difference in volume. However, we are not yet widely distributed. What to do? First thing is continue widening distribution. We should add a few more retailers this week and then need to start widening our reach. God has been helping our progress and it has been fun to watch!

Interestingly, people seem to like Ginger visiting there shops more than me. Perhaps that "bull in a china shop" thing frightens them. I'm not a bull (though I come from the same genus). Obviously a ewe can navigate easier in a gift shop than I can, but I haven't knocked anything over yet!



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